REVIEW · FLORENCE
Perfume Masterclass in Florence: Make your Own Personal Fragrance
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Make your own Florence signature scent. This hands-on class turns Florentine perfumery into something you can hold, smell, and take home. You’ll work inside a historic apothecary workshop, surrounded by rare essences and old-school glassware that makes the whole process feel like craft, not a gimmick.
Two things I really liked: the chance to build a scent with master-perfumer guidance, not just pick from jars, and the fact that you leave with a real 30ml bottle plus a signed certificate. The format is simple enough to enjoy solo, but it also works well for a parent-child outing.
One possible drawback to plan for: your ingredient choices are limited to the kit of essences available that day, and the English instruction can feel brief if you’re hoping for deeper theory. If you want tons of sample vials to compare, you might feel a bit boxed in.
Key points at a glance
- A 1700s apothecary setting that makes perfume feel like history you can smell
- Expert-led blending so your final scent isn’t pure guesswork
- 30ml take-home bottle plus a signed certificate for your finished work
- Coffee or tea break included, so it’s not just standing at a table
- Small group size (max 15), which keeps the experience from feeling rushed
In This Review
- Step Into a 1700s Apothecary Lab in Florence
- Antica Erboristeria San Simone: Where the Workshop Comes Alive
- Meet the Master Perfumer and Learn How Florentine Blending Works
- The Hands-On Part: Building Your Signature Scent
- A note on English instruction
- Your Bottle, Your Break, and Your Certificate
- Price and Value: Is $84.69 Worth It?
- What Can Go Wrong: Limited Choices and Different Expectations
- Who This Florence Perfume Class Fits Best
- Practical Tips So You Leave With a Scent You’ll Wear
- Should You Book the Florence Perfume Masterclass?
- FAQ
- Where does the perfume class start?
- How long is the experience?
- What does the class cost?
- Is the class offered in English?
- What do I take home?
- Is coffee or tea included?
- How large is the group?
- Is hotel pickup included?
- Do I need vaccination or a test to participate?
- Can I cancel and get a refund?
- Is service allowed for guests with service animals?
Step Into a 1700s Apothecary Lab in Florence

Florence has a way of making everyday things feel ceremonial. Here, you’re stepping into an older workshop style that feels closer to alchemy than consumer culture. The setting matters because it changes your mindset: you’re not just buying perfume, you’re learning how perfumers think.
You’ll meet the master perfumer in a space tied to the era of apothecaries and rare ingredients. Expect dark, atmospheric rooms, old lab-style tools, and lots of bottled notes you can’t easily find on a supermarket shelf. That vibe helps the class stay memorable even if you’re not a “perfume person” yet.
Antica Erboristeria San Simone: Where the Workshop Comes Alive
Your class centers on Antica Erboristeria San Simone, an artisanal store and lab space. This isn’t a sterile classroom. It’s built around the idea that scent is made with real materials, real measurement, and real craft.
You’ll start with a welcome and a visit to the shop and the laboratory. Then the focus turns to the story of perfumery in Florence—along with practical guidance on how to select ingredients. That combo is the main reason this works better than a basic “choose scents and mix” activity.
One practical detail: the experience ends back at the meeting point on Via Ghibellina, 190. So you’re not dealing with long transfers or waiting for a shuttle. Plan on being on your own for any pre- or post-class sightseeing nearby.
You can also read our reviews of more tours and experiences in Florence.
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Meet the Master Perfumer and Learn How Florentine Blending Works

The real heart of the experience is the guidance. You’re introduced to how perfumery developed in Florence, especially with the Renaissance-era apothecary tradition. The point is not just dates on a timeline. It’s why certain ingredients became famous, and how a workshop-style method turns materials into a wearable fragrance.
Then you move from story to technique. You’ll learn how to choose ingredients and how those ingredients translate into fragrance structure. In particular, you’ll hear the common perfumer breakdown of top, heart, and base notes, explained in a way that connects what you smell now with how it changes over time.
At this stage, the experience becomes personal. You smell, you react, and you make choices. And instead of leaving everything to chance, the master perfumer helps you translate your preferences into a balanced formula.
The Hands-On Part: Building Your Signature Scent

Here’s how the blending usually feels in this class: you sit down at your station with a kit of essences, then you pick what you like. You don’t just name a favorite and hope for the best. Your instructor helps with the right amount of each ingredient, so your final result doesn’t skew too sharp or too heavy.
You can think of it as guided creativity. You’ll have time to make selections, smell the options, and adjust your choices before the final mixing step. Many people leave feeling proud because the scent is clearly tied to their own tastes.
That said, you should go in with realistic expectations about variety. The class is built around a set number of scent options available during your session. If you’re hoping to sample a huge wall of essential oils or spend an hour comparing dozens of tiny vials, this format can feel limiting. The goal is to help you create a finished perfume, not to run a tasting marathon.
A note on English instruction
The class is offered in English. Still, some participants have found the English explanations shorter than the instruction given to Italian speakers. So if you’re the type who wants long, detailed discussion, keep your expectations aligned: you’re mostly here to create, and the guidance is practical.
Your Bottle, Your Break, and Your Certificate

A major value point is that you don’t end with an idea—you end with product. You’ll bottle your own custom fragrance and take home 30ml. That’s enough to use, gift, and remember the trip every time you wear it.
During the workshop, you also get a break for complimentary coffee, tea, or water. It’s a nice reset, and it helps the whole thing feel less like a rushed sales event. It also gives you time to slow down, compare your scent choices with the pace of the group, and ask quick questions.
Finally, you receive a certificate signed by the master himself. It’s not just a receipt. It’s a small artifact that makes the experience feel legitimate and special, especially if you’re buying this for yourself or as a present.
Some people also mention that they get the recipe so they can reorder later. If that matters to you, it’s worth asking on the day about whether you’ll receive details for future repurchasing.
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Price and Value: Is $84.69 Worth It?

At $84.69 per person, this isn’t “cheap,” but it also isn’t pricing you like a luxury atelier with no guidance. You’re paying for three things at once: expert-led blending, access to a historic perfumery workshop, and a real take-home bottle.
Here’s the part to think about: you’re not just buying 30ml of fragrance. You’re also buying the time in a lab setting where someone helps you make choices and then corrects the balance for you. That guidance is what many people appreciate most, because it reduces the risk of leaving with a scent you don’t love.
If you already know exactly what notes you want and you’re comfortable buying oils and mixing on your own, the class may feel like overkill. But if you want the fun and the expertise, the price starts to make sense fast.
For me, the value is strongest if you’re traveling with someone who enjoys creative activities, scent, or souvenirs that feel personal.
What Can Go Wrong: Limited Choices and Different Expectations

This experience is generally positive, but it has a few built-in limits you should understand before you book.
First, your scent palette is restricted to what’s in the class kit for that session. That can be a good thing for focus, but it’s not the same as exploring every fragrance essence on earth. Some people want more sampling freedom and felt the available options were narrow.
Second, the English instruction is not always as detailed as you might expect from a deep educational workshop. You may get an overview plus practical help during blending, but it may not satisfy you if you’re searching for a long science lesson about perfume chemistry.
Third, the final result depends on both your preferences and the perfumer’s adjustments. If you’re very picky about how something should smell on skin, tell the instructor clearly when you like something and when you want it toned down.
If you know your style (for example, you love florals, citrus, woody, or herbal), you’ll likely be happier with the result. If you’re trying to reinvent perfume from scratch with no scent preferences, you might need a bit more guidance than you planned.
Who This Florence Perfume Class Fits Best

This is a great fit if you want something memorable and interactive that doesn’t require big stamina. It runs about 2 hours (approx.) and the pace is relaxed enough for most visitors.
It’s also a strong pick for:
- Couples or friends who want a shared creative souvenir
- Solo travelers who like hands-on workshops
- Families, including kids and teens, as long as they enjoy smelling and mixing
- People who want a story behind the perfume bottle they’ll wear later
One small check: it’s offered in English, so if you need lots of language support, plan to ask questions when you can and be ready for shorter explanations.
Practical Tips So You Leave With a Scent You’ll Wear

A few small moves can make a big difference.
- Arrive a little early. The class can start at the be there time (people report starting a bit earlier than the listed time), so getting there 10–15 minutes ahead helps.
- Decide your direction before you start mixing. If you like flowers, bring that preference. If you like clean and fresh, say so.
- Pay attention to balance, not just the first smell. Perfume evolves, and the top/heart/base idea helps you create something that doesn’t collapse after a few minutes.
- If you want a specific ingredient not in the standard kit, ask. Some participants reported they were able to add certain notes for an upcharge, which can help you get closer to your dream scent.
Should You Book the Florence Perfume Masterclass?
Book it if you want a hands-on Florence activity that’s part craft, part souvenir, and part history you can actually experience through scent. The small group size (max 15), the historic workshop setting, and the fact that you leave with a 30ml bottle and signed certificate make it feel like more than a quick gimmick.
Skip it if you expect a huge fragrance tasting lab with endless samples and long, detailed lecture-style instruction. This class is designed to help you create a finished perfume within a limited kit. If that matches your goal—making a personal fragrance—then you’ll probably have a great time.
If you’re on the fence, think of it like this: you’re buying a guided creative session and a bottle of perfume you helped shape. In Florence, that’s a pretty satisfying souvenir.
FAQ
Where does the perfume class start?
The class starts at Via Ghibellina, 190, 50122 Firenze FI, Italy.
How long is the experience?
It runs about 2 hours.
What does the class cost?
The price is $84.69 per person.
Is the class offered in English?
Yes, the class is offered in English.
What do I take home?
You take home a 30ml bottle of your personalized perfume, plus a completion certificate signed by the master perfumer.
Is coffee or tea included?
Yes. Coffee, tea, or water is included as a break during the workshop.
How large is the group?
The experience has a maximum of 15 travelers.
Is hotel pickup included?
No. Hotel pickup and drop-off are not included, and transportation to or from attractions isn’t included.
Do I need vaccination or a test to participate?
For participants over 12, the tour requires proof of full vaccination, proof of first vaccination at least 15 days ago, proof of infection in the past 6 months, or a negative test taken no more than 48 hours before the activity starts.
Can I cancel and get a refund?
Yes. You can cancel for free up to 24 hours in advance for a full refund.
Is service allowed for guests with service animals?
Yes, service animals are allowed.
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